Apple has set the table and arranged an array of partnerships to help encourage enterprise customers to sit down and eat what’s there. And the plan is working.
That’s what happens when hell freezes over
Way back at the turn of the century, Apple’s then CEO, Steve Jobs, described the move to make iTunes and iPods Windows-compatible as being like: “Giving ice water to somebody in hell”. iPod addiction motivated many to grab an iPhone, and the rest is history.