The latest CRM trends “are part of the whole movement toward digitization of the workforce,” said AvePoint CEO TJ Jiang. “We see much more integration and automation in the CRM space. We’ve been working, for instance, to digitize a social welfare organization, where caseworkers will go in the field to service underprivileged children. … Historically, it’s all been paper-based. Now, before they walk into the conversation, they already have the case history, and as they interview, that data is sent in real time.”